Creating a more accessible website: how feedback is shaping our user experience

1. Establishing an Accessibility Advisory Group

We began by forming a dedicated advisory group composed of individuals with lived experiences of disability.

This group represented a diverse range of disabilities, including those with neurodiversity, physical disabilities, cognitive disabilities and vision impairments.

We adopted a person-centric approach that focused on:

• Collaboration: To ensure feedback was continuously integrated, we engaged with people with disabilities before, during, and after meetings in a collaborative process.
• Ongoing evaluation: To gauge participation satisfaction and ensure access to feedback or complaint loops, we conducted continuous evaluations throughout the process, allowing for anonymous or identified input.
• Multi-sensory communication: To encourage inclusive participation, we provided multiple ways for individuals to contribute, tailoring our communication methods to each person’s needs.
• Flexibility: To ensure equitable participation, we presented information in flexible formats and worked with participants to determine how they needed information presented.